Responsibility: I oversee North American sales for Incendo’s English-language catalogue as well as Quebecor Content’s French-language programming across all platforms. Additionally, Effi works hand-in-hand with Incendo’s development and production teams to accelerate the commissioning of its compelling, original, and diverse development slate. Prior to this role, I was Incendo’s Vice-President, Sales and Marketing where I oversaw the brand’s evolution around the world. 

About: Always having been a massive fan of filmed entertainment, and 20+ years later, I still get excited walking onto a set and thrive in all areas of creativity and innovation.  I love true crime, horror and food-themed television series, documentaries, and films – and when I’m not building out new brand campaigns, you’ll find me at a boxing class, attempting a new recipe, or traveling somewhere across the globe.